This episode is sponsored by the SWL Cosmetics Collection
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Shayna Rattler has earned her distinction as the Corporate Attraction Coach™ by empowering thousands of minority and women business owners (MWBEs) and corporate supplier diversity programs over a 10+-year business career. As a coach, consultant, speaker and author, Shayna has developed and taught tried-and-true strategies, which have enabled MWBEs and corporations to connect and prosper together, resulting in hundreds of key partnerships and millions of dollars in profits.
Shayna has created a business with a simple mission: to transform the way diverse business enterprises and corporations interact and collaborate. She does this not only by empowering and assisting MWBEs in finding larger companies with which to partner and assisting corporations in their efforts to find the suppliers and influencers that are a good match, but also by training participants on both sides to be better prepared for a successful partnership.
Business owners working with Shayna become “business-ready” for corporate partnerships, while corporations are able to strengthen their programs and the bench strength of their current and potential suppliers. Therefore, Shayna’s Corporate Attraction™ methods and strategies help both small business owners and corporations not only find and connect with one another, but also to facilitate and cultivate the most beneficial connections.
She is the person to turn to if you want to grow your small business by working with corporate clients and sponsors because she has done so herself. This experience has also given her tremendous insight into corporate supplier diversity and marketing. She also provides support and guidance to large corporations like IBM, Unum, Blue Cross Blue Shield, and Palmetto Health to drive improvements in supplier development and to advance the organization as a whole.
Corporate Attraction™ is all about just what the name implies—ensuring both sides of the small business / corporation partnership is attractive to each other.
Shayna is an instructor for Steve Harvey’s success institute and has been featured in major media outlets like Wall Street Journal, Black Enterprise, and Enterprising Women.
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