Welcome to the first episode of Vicki Irvin’s Superwoman Lifestyle Radio Show! We’ve dedicated this episode to introduce the listeners to Vicki and her SWL movement. Vicki also drops some knowledge that is a must hear if you’re a female business owner.
In this episode:
- What the Superwoman Lifestyle Radio Show is all about
- Who is Vicki Irvin?
- What is the Superwoman Lifestyle Movement?
- The Three B System
- Who is the show aimed at?
- What sets Vicki apart from other coaches.
- Expanding your brand and business
- 7 Day Branding Boot Camp free course
- Vicki’s brand building blueprint
- How Vicki manages to stay grounded and humble despite of all her achievements in life.
- Why everyone needs a coach.
- Vicki’s Honorary Doctorate degree
- Finding balance in your life and achieving your dream lifestyle
- “Train people how to treat you.”
- What you can expect from listening to The Superwoman Lifestyle Radio Show
- Joining the Superwoman Lifestyle Movement
Links and resources:
- SWL Cosmetics
- Chante Moore (SWL Cosmetics’ Brand Ambassador)
- Superwoman Lifestyle Brand Building Blueprint by Vicki Irvin
- 7 Day Business and Branding Boot Camp
- Superwoman Lifestyle Fitness Boot Camp
- Vicki’s HERLIFE Magazine cover
- Get in touch with Vicki: Twitter | Facebook | Instagram | Website
***If you enjoyed this episode of Superwoman Lifestyle Radio Show, please subscribe and leave us a review on iTunes letting others know. Thanks so much!***
[Today’s podcast is brought to you by SWLCosmetics.com. Who is Vicki Irvin? Beauty. “I hate to hear that people say that looks don’t matter, because looks do matter. When we, as women, feel put together, we have a pep in our step and a stride that makes heads turn. So it’s important we take the time to feel good.” Boss Lady. “I don’t allow anyone to tell me how to run my business – and that includes my clients.” Motivation. “I pride myself on teaching the real how-to-make-money skills.” Bold. “I just don’t care. I have learned a long time ago that if I overthink things, I will never get started and I will get nothing accomplished.” Balanced. “Most women don’t have the energy to work on their business the way they want to. With kids, husbands and taking care of just about everything, we’re burnt out at the end of the day. That’s why we have to learn how to be a little bit selfish and get some of that time back.” Belief. “Here’s the thing: women complain a lot about family and friends that’s supporting them in their business ventures. But, outside support is not guaranteed. And that’s why we have to believe in ourselves above else.” Welcome to the Vicki Irvin Superwoman Lifestyle Radio Show.]
Welcome to Vicki Irvin’s very first episode of Superwoman Lifestyle Radio. And I have the honor and pleasure to introduce you, Ms. Vicki Irvin. How are you doing today?
I’m doing wonderful.
This is the first episode of your show. Can you tell the listeners what it is about, why you’re doing it, and you know, just let the world know?
I have been a coach for women entrepreneurs for quite some time now. And have had the honor and pleasure of working with so many fabulous women from all types of backgrounds, businesses and industries — great ideas and concepts. And had been very instrumental in working side by side and in partnership with a lot of women who had some really, really big dreams on how they want to change the world with their products and services and didn’t really have anyone who believed in them — didn’t have anyone to help lead them down the right path. And as a coach, that’s one of the things that you are able to do. And so at this particular point in time, having worked with over thousands of women at this point, I just decided it was time to expand a little bit and to provide another vehicle for woman to connect and join with me. And to meet some of the fabulous women that I have met over the years.
And so starting this show is a way to get more women involved and to hear what they have going on. There’s so many hidden gems out there. So many golden nuggets that woman have and people doing fabulous things that so many others have never even heard of. And so I want an opportunity to bring leading experts, authorities and executives, small business owners, large business owners – it doesn’t matter. Women are doing fabulous things and I have an opportunity now to expose these women; to provide information to other people. And so I’m super excited to have started the Superwoman Lifestyle Radio Show that has come on the heels of my other Superwoman Lifestyle TV and my Superwoman Lifestyle blog. And so this was just a natural progression to now take it to radio.
For people that may be listening to this show and don’t really know your background, can you tell us a little bit about Superwoman Lifestyle Movement? The Three B’s?
You know, the Superwoman Lifestyle Movement, it evolved on the heels of something else. I started off, my first entrepreneurial endeavor was real estate investing. And before that, I was a Human Resources professional. And like so many women out there, I’m going to work. I’m doing this job. However, “this couldn’t be my purpose!” That’s what I said every day. “This can’t be why I was put on this earth; just to come to work every day in traffic and have to fire people and lay people off and talk about cutting company benefits — the whole nine yards.” And so I had that burning desire to live life on a different level and be able to effect change and affect people in a positive way. And Human Resources just was not doing that for me. And I think that’s not unique. I’ve spoken to so many other women who feel the same way. It’s like the thing that keeps you up at night. You may not be sure exactly what it is that you wanna do, but you know you were destined for something else.
And so after a while, in talking with some people and getting with some people who lead me in the right direction, my first entrepreneurial endeavor became real estate investing. And that was a business that I grasped on to, and I learned from really quickly and had some success with. And said, “Hey, why don’t I turn this into a coaching program where I could teach other people how to invest in real estate?” And so that became my first entrepreneurial endeavor, being a real estate investing coach. And I had the opportunity to change lives doing that. That became a multimillion dollar business in one year. And in seeing the possibilities and in seeing what can happen when you step out there and you have a plan, I was like, “I need to do more of this.” And so many women were seeing me on stage and coming to seminars and they were like, “Wow! You must have become some type of superwoman. You have a small son. I know you’re married. How are you doing this? How do you find the time? I have this business I’m trying to get off the ground. Maybe you can help me.”
And after hearing that over and over for a while, I said, “You know, there must be something to this superwoman thing,” because I personally view all women as superwomen. With all the competing demands that we have in our lives, with trying to balance things, with having our own dreams and aspirations, trying to take care of the kids and the spouse or the partners, whatever it may be, women are superwomen. We get it all done when we have to do it. And so I created this movement called The Superwoman Lifestyle that’s based in my Three B System which is Business, Beauty and Balance. And people always say, “What is the Three B System?” You know, I’m this business coach. Yes, I’ll teach you marketing, I’ll teach you sales, I’ll teach you how to make money. However, there’s another facet to it all. And the beauty comes in to play because as women, we are better when we feel good about ourselves inside and out. And so my system addresses how do we feel good about ourselves physically, emotionally and spiritually. And then of course, the Balance (the other “B”.) And that is how do we find the time to have this fabulous life? To have time with friends and family and still fulfil our dreams and work on this business? And so the whole Three B System, we focus on all three. Because it can’t just be Business by itself. It can’t be Beauty by itself. It can’t be Balance. And so my programs and when I work with clients, we have an emphasis on all three. And that has proven to be a successful formula for myself, as well as my clients.
So is it safe to say that whoever is listening to this type of show, your show is going more so just for people who are already in business? Or for someone who wants to get in business? Who is this show for?
This show is for people…. I’m kind of meeting people where they are because I remember how it was to wanna be inspired by somebody. I remember when I had that burning desire and didn’t know exactly what to do. I was looking for inspiration. And so I will be here for the people who have that dream or that idea or that concept. And I wanna be that person that shows them the possibilities. That show them that this is possible. This doesn’t have to just be a dream no matter what other people are telling you in your life. And so I’m here for the people who have a desire to be an entrepreneur. The people who are aspiring to be an entrepreneur. I’m also here for people who are seasoned; who have been at it for a while. And maybe they’re looking to go to the next level. I know how it is to hit that wall and say, “Okay, where is the next level for me, who’s really doing something on a greater level?” So I’m here for those as well. And I’m here for those who’ve been in it for just a little while; maybe are stumbling through and need some strategies and tips from some people who have kind of figured it out already, because that’s important. So I’m here to meet people where they are.
And a lot of shows, they’re into rah-rah-rah and make everybody feel good. And I’ve always heard you talk about that’s not what you do. Can you expound on that a little bit?
You know, there’s this trend that I see now with you wake up and everybody is a coach. Every day there’s a new coach popping up on social media — a new consultant. Your neighbor is a coach. Your neighbor across the street. Everybody is a coach! And you know, having done this for a while before social was even prevalent or even really around, I understand that that’s just not always the case. Everything that you’re seeing is not always the case. And so my desire is to show people that it’s not just about motivation. And that’s the easiest thing for people to do; to hold a seminar and say, “Get on this call. We’re going to talk about busting through fear. We’re going to talk about how we can all do it together and hold hands and sing Kumbaya.” I’m not that person. That’s just easy for women and it makes them feel like they’re moving forward.
Now, while motivation is necessary — and I love motivational events and there’s some very good people teaching that stuff, because you need it — it can’t be the only thing you do. And I see a trend where women gravitate towards that only because it’s easy. But I always say this to people: I say, “Hey, you can go to a motivational event seven days a week. And you can be all pumped up and feel like you’re ready to go. However, if you do not have the hardcore skillset that it takes to profit in your business, if you don’t know how to market, if you don’t know how convert customers, if you don’t know how to attract customers, if you don’t have systems in your business, if you’re not building a list and don’t know how, that motivation is not going to get you very far because you’re there’s still a skillset that you have to invest and acquire.” Same way if you wanna be an attorney. You could be motivated to be an attorney all you want. You can wake up every day and pumped up about being an attorney. However, if you don’t go to law school and learn law and get that degree, it’s not gonna happen. And so I tell people, “We’re not holding hands at my events. We’re not holding hands at anything that I do. We are going to buckle down and learn how to make money.”
And we talked about jumping around and expanding. You recently released a book regarding branding. And you have gone on the beauty side and now have your own cosmetic line. I saw Chante Moore. She’s on a reality show. You’re doing a lot of things on that site. Can you talk about how you expand and how you jump from real estate to superwoman and now, you’re on a cosmetic business?
Right. This year, I released my third book called the Brand Building Blueprint. And I’ve released it because people have asked me, by watching, me a lot about, “How did you expand your brand? And how do you make it all fit?” Because I know a lot of women are always trying to cram several different things into one business — which is always a no-no as I teach. However, when we talk about brand expansion, you wanna start thinking about, you know, when you’re first out there, how does this lend itself to expanding down the road? So there’s some things that you can do proactively. But for me, with the Superwoman Lifestyle blueprint and the business and the beauty and the balance, so yes, everyone knows I teach the business.
Everyone knows I teach the sales and the marketing and the branding and the social media strategy and the profitable events – all of that stuff. However, it was time for me to expand on the beauty portion of my business. And so I said, “Hey, let me start the SWL Cosmetics line, which is the Superwoman Lifestyle Cosmetics line. And let me name my products, my lipsticks, empowering names and buzzwords for women — “purpose”, “success”, “boss lady” and “superwoman” — all fun, catchy names for a great quality product already. And I said it initially, “I’m gonna just going to promote this to the people who already follow me — the entrepreneurs and the ladies that are already following me — and we’re going to have some fun with it.” It caught on. The women absolutely love it. And I got Chante Moore – R&B singer, Chante Moore – on board as the celebrity face and brand ambassador with me. And we’ve been able to expand on that brand that have a full blown cosmetics line based on that. So that was the expansion in my beauty area.
I understand you had some free training for some of those interested in learning how to expand their brand; something called the 7 Day Branding Boot Camp free course. How do they get that?
I did. The Branding Boot Camp Course came from me actually doing a branding event that I did in January with the actor, Darrin Hanson. We put on a one-day event where I taught my blueprint on branding and how I expanded into fitness and the beauty line. And how I made it all fit so that people aren’t confused in the marketplace, and how people kind of see me and know that that brand is etched in people’s mind. And so I gave that event to a sold out crowd. It was a huge success. I created a book that was sold out at the door. And so from that, I said, “Hey, this branding thing, people keep asking me when am I going do it again.” I said, “Well, let me make a course to help people.”
And so I created the 7-Day Business and Branding Boot Camp that I’m giving away absolutely free. It’s like a day’s worth of training. We’ve done it in chunks so that people can consume it every day for seven consecutive days. They can learn my entire brand building blueprint for absolutely free. It’s a video training that I took the time to do. And people, at the end of those seven days, are going to be like, “Wow, I kind of have the blueprint now on how to do this.” And so that’s something I’m giving away absolutely free. I’m known for over delivering. And I know people absolutely are going to love it.
So we’ve talked about the business, we’ve talked about the beauty little bit… let’s go back to beauty one more time because you are on Instagram, you are on Twitter, you are on Periscope now, you’re doing live, you’re working out on treadmills doing these crazy workouts. What’s that about? You also have some type of boot camp now?
[Laughs] I do! I have Superwoman Lifestyle Fitness Boot Camp (another expansion of the brand). And, you know, I’m very transparent. Part of building a successful brand is being able to be authentic and being able to be who you are. And everyone knows, who really knows me, part of my lifestyle is healthy living and fitness. I’ve been working out for years. I’ve been eating clean for years. It’s not a fad. It’s not a diet. It’s a part of who I am. It’s something I enjoy. It’s a part of my routine like brushing my teeth. And so people will see me in the gym, you know, I’ll do the Instagram or the Facebook post of myself in the gym trying on my quest to get six pack abs – the whole nine yards. I share that with people also to inspire people to get healthy. We get to a certain age and you start hearing about your friends dying early of heart attacks. So I always encourage women to get healthy. Not just for the aesthetics — yes, we wanna look good in our dresses and our clothes – but also for health purposes because everyone is getting to that age where it’s kind of crucial, the high blood pressure, everything.
And I started sharing that. It’s really caught on. People were saying, “Hey, you really inspire me every time I see you with one of your fitness pictures.” And I said, “You know what, let’s expand the brand again and let’s start the Superwoman Lifestyle Fitness Boot Camp. It’s already a part of what I do. It’s already a part of what women know me for.” So I started this boot Camp that is pretty much, you know, it’s growing like gangbusters. We’re getting ready to add some more classes because it’s filling up. And I get women who are coming up and saying “Hey, I’m signing up because of you. I’ve been watching you for years on social media. I love that it’s a lifestyle. I love that it’s not a fad. I love that you teach the principles. I love that you’re there just teaching life all the way around. That it’s not just about eating and health. There’s so many other things that you offer there.” And so that was another brand expansion that I had that just fits with everything else.
I was looking at your website and Oprah Winfrey’s boyfriend, Stedman Graham, called you… he said you’re a “one bad sister”. I’ve seen you have three books, you’re on magazine covers. Congratulations on the HERLIFE front cover.
And yet you’ve been viewed, considered and called a “thought leader” amongst women. How are you so down to earth?
You know, because at the end of the day, if you cut me, I’m going to bleed just like you bleed. And I was once a person who was going to work and feeling unfulfilled. And I went through the same struggles anyone go through: the mindset of, “Can I do this? Are people going to laugh at me? Am I going to fail?” I had to push through fears, naysayers — the whole nine yards. And I remember being that person. And so through learning how to block out that noise and focus on my goals and my aspirations, I was able to have some success. And I will never forget feeling that way. And I know the exact feeling that so many women are waking up with every day. I’ll never forget it.
And because of that, that’s how I stay down to earth. The accolades are great. The accomplishments are great. But being able to inspire somebody else to step out there and go for what their true destiny is – at any age, because I have clients all the way up to sixty something years old – it doesn’t matter, being able to be in position to do that is something that I do not take lightly. And so it’s very easy for me to stay down to earth. I mean, in fact, when people, they see one thing online and when they come in and they meet me or they come to my events and see how silly I am and see how much fun I have, they kind of look at me and like, “Wow, I didn’t know you would be like this! “nd like I said, the opportunity and the ability to work and be exactly who you are – authentically, without putting on pretenses and pretending to be something you’re not when the lights are on or when the cameras are on and then your somebody else afterwards – that is a blessing in itself to be able to lead people and to lead people by being exactly who you are. So it’s very easy for me to stay grounded.
There are a lot of people that don’t know how about coaching and mastermind groups. I know you do events and you have your own mastermind groups and you have your own private clients, but like a person that’s listening, they’re like, “What’s a coach? Why would a person need a coach?” And sometimes they attend these events, they get all excited, they come back and they don’t know where to go, what to do, how to stay motivated. Can you talk about the power of the mastermind, you know, why a person would need a coach?
Absolutely! Events are great. Everyone should do live events if you have something to offer people. They open up people to a brand new world. I’ve been doing my annual event for six years (five or six years now) and people come from everywhere to come and hang out and to learn these strategies and things that they’d never heard of before. And I give people a lot of what they need. People definitely leave and they are definitely able to implement and do some things right away. However, how much can any of us give someone in a two, three or four-day event? You can’t give them exactly what they need. I’ve invested, you know, hundreds of thousands of dollars in my own education and learning how to do all of this stuff. And so a person who comes to an event has their world open up to what they’re not doing correctly, what they’re missing, what they didn’t understand. It’s a huge a-ha moment for them. You’re so pumped up with the event, however, when you leave and you go back home and you’re by yourself, it’s like “What do I do next?”
And that’s when the coach into play. That’s when you have an opportunity to work with someone who can tell you and lead you, step by step, and be there with you in partnership on how to get to the next level. Because there’s a learning curve. And I always say having a coach is just anything else. When you wanna be a doctor, you have to go to medical school. When you wanna be an attorney, you have to go to law school. If you want to learn how to be a successful entrepreneur or business owner, you have to invest in a coach and someone who’s been there, done that, has a proven track record of success (not just what they say), you have to have other people singing your praises, you can’t be the only one saying, “I’m a great coach”. You have to have proof out there. You have to have clients who work with you. VP clients. You have to have a track record. And when you find someone like that, you attach to them and you let that person lead you and show you the right way and teach you. It’s a lifelong skill. The most successful people in the world have coaches. The mastermind principle is absolutely amazing; you get not only the leader’s input, but you get other smart, successful people just throwing out ideas, suggestions and solutions to you. And it’s one of the best coaching forms out there. And I’ve been doing masterminds for several years now with my high-level mastermind clients. And their progress, their successes have been absolutely phenomenal.
So having a coach is important. And people that try to do that by themselves. And everyone does, you know, everyone tries it by themselves initially; try to save somebody or whatever it may be. But it doesn’t work. And what happens is you spend years of spinning your wheels and you’re not getting anywhere. And every day that you wake up, you’re wondering, “How do I get my next client? How do I sell a product?” because you don’t have systems, you don’t know what you’re doing and the only way to succeed in businesses is to have consistent profit – not sporadic, not there, not there. And so you have to learn how to lay down that foundation to your business and you have to attach to a coach who can help you do that.
For me, one of the greatest thing… I was doing in Forbes magazine and it was talking about coaching and how coaching is always needed. And how a guy like Michael Jordan and Tiger Woods also have coaches, no matter how high-level they are.
No matter what level you’re at, there’s somebody that that person is talking to. We see with it Michael Jordan, we see it with people running corporations; they have someone teaching them as well.
When I was looking at your Facebook page and Instagram, I saw that you received an Honorary Doctorate degree, but yet, you didn’t ask me to call you “Dr. Irvin,” can you talk about that a little bit?
I did. I received an Honorary Doctorate of Humane Letters in Philosophy from University in Atlanta. They reached out to me, based on watching the over the years in my philanthropic work that I’ve done with people and giving back and just being a leader in the community – a thought leader and being a visionary for other people. And so I went to the ceremony in Atlanta and have my Honorary Doctorate – and that was in the company of some amazing people. I mean, I could not believe their bios. I didn’t even feel worthy. It was absolutely wonderful. So, I do, but I don’t ask anyone to call “Doctor.” I never wanna take away from the people who actually got their PhD’s and went to school for it. But I do recognize it as a huge honor. And have the title of “Dr. Vicki Irvin,” but nobody has to call me that, unless they want to. [Laughs]
So we’ve covered business, we’ve talked about beauty. Let’s go a little bit at the balance side of things because that’s a very important part, you know, women who have kids, families and don’t know how to juggle it. In some level, you spoke about earlier that they don’t think they can do it because they do so much. How do you balance everything?
First of all, there is no such thing as one hundred percent balance. I never wanna give the impression that I’ve got it. Like, I have control and I woke up like this, and this is going on. It’s just not true. I think we do the best that we can. So when I talk about balance, I talk about women taking back some control over their life, putting some boundaries in place and training people how to treat them. I always say, “Train people how to treat you.” And I feel as women that we allow too much clutter in our lives. We have friends who have full drama. We have family members who are full of drama. We’re getting caught up in so many TV shows. You know, the reality TV shows are so juicy and people can’t tear away from the screen. I know how it is. I understand the allure. And I have to pull myself away.
But when I talk about balance, I talk about taking some of that frivolous time back. Listening and text messaging and just things that aren’t productive. And I challenge women; I always say, “For one week, why don’t you chart where you’re spending your time? And I guarantee you, you can get back at least five to six during the week that you could be putting into your business.” And the women who’ve actually taken me up on that, they were like, “You’re so right! I’m texting all day. I have all these shows I’m watching. If I’m able to watch it, I’m putting them on the DVR so I can go back and watch them later. I’m entertaining all my girlfriends’ drama. And everyone calls me when they need something but no one’s ever there for me in return.” And when they started looking at where all their time was actually going, they’ve realized, “Oh, my gosh! I’m not guarding all my time with my life.” Because you can never get that back.
And so when you start to put those boundaries in place and you cut out some of the foolishness – as I like to call it — that you’re allowing in your life, you really do have some time to put into that business that you say that you really wanna be successful at. It’s one thing to say and it’s another to actually put it into action. And so balance is doing the best that you can and having the time to spend with family and friends, and designing a lifestyle that you dreamed about. That takes controlling your time and training other people not to infiltrate your space anytime they just think about it.
Nice! Like I said, I know in this first episode, you just want to do a basic introduction of who you are, what Superwoman Lifestyle is all about, you’ve covered your Three B’s. I wanna hit one more time, what can a person expect listening to The Superwoman Lifestyle Radio Show?
You can expect to have an amazing time. You can expect to meet and hear about some people doing some phenomenal things. Like I said, executives, leaders and visionaries out there — people making a difference. And what I want from the people that I’m going to bringing on to the show is for them to give people just at least one thing that they can take away and immediately put into their life; to change thing,, to have a life changing moment. And to change their business, lifestyle, their thought process from some people who have been there done that. Not people who were handed anything, but people who were in the trenches, fighting through the fear, just like we are every day. People who had failures and who aren’t afraid to share them and aren’t pretending that they were just overnight successes because that’s not true. And so this show is going to motivate people. It’s going to inspire people. It’s going to give them business and life changing nuggets that they can immediately apply to their life. And it’s going to be a good time! It’s going to be a great time I think for anyone to invest their time, which I highly respect for anyone. I’m going to give them a great show. And they’re going to wanna keep coming back for more. We’re going to have fun!
And you always say “Superwoman Lifestyle Movement.” This is a movement. What is the movement?
[Laughs] The movement is the people who see possibilities through the Superwoman Lifestyle. You know, people say it at first and then I see people everywhere. I get tagged on social media, “Hey, I’m here living my Superwoman Lifestyle.” People wanna be a part of this train because we are moving. We are getting women on board, they’re changing their lives, they’re putting boundaries in place, and they’re getting rid of the naysayers and they’re cleaning up the clutter in their life. And they understand that that whole Superwoman Lifestyle thing is not just a fallacy. Because I understand that the whole Superwoman thing, I’m going against the grain here because most woman say, “Okay, we can’t have it all. You need to give up being that Superwoman. This Superwoman Syndrome is nonsense.” That’s what a lot of women on higher levels are saying. So I’m kind of doing the opposite over here in saying, “You can live your Superwoman Lifestyle.” And if you want to be a part of that movement, then jump on board, come to the show, follow us, we have some phenomenal things going on because we are here to support each other and we are here to show you that possibilities are real. Once you buckle down, and you, too, can live your Superwoman Lifestyle.
And if they wanna follow you on Instagram, where do they go?
They go to @vickiirvin.
If they wanna follow you on Twitter, where do they go?
And how about Facebook?
And you also have the ability for people to get show notes and transcripts from all your Superwoman Lifestyle shows. Where do they go to get that?
Absolutely! They can go to vickiirvinshow.com. If you want the transcripts, we’ll have that for you. We’re just going to have a lot of content for you. So just go to vickiirvin.com.
Great! Well, I think it’s a great introduction and closing. If you have anything to say, say it to everyone.
I just wanna say that I look forward to connecting with all the Superwoman out there. There’s so many women that I don’t know yet, so I hope you jump onboard with our movement. I would love to meet you, to hear from you, to see what you have going on. And I’m just here to inspire and to be inspired by you as well. So come on jump on board. Let’s take this all the way!
And if someone wanted to work with your one-on-one or find out more about your mastermind groups and your coaching programs, what do they do?
Absolutely. All they have to do is go to vickiirvin.com.